Ambar Lucid Premieres New Single “girl ur so pretty” – A dreamy pop ‘crush’ anthem
“Lucid’s song sounds like a surreal reply to the enchantment of fruits and flowers I’ve always loved in Latin music” – The New York Times
“[Ambar] built buzz on SoundCloud for her dreamy, indie-pop sound and bilingual lyrics” – Billboard
“Both brassy and hushed, [Ambar’s] voice has a physicality that transcends the body—at times, it swells the youthful longing of her lyrics into arena-sized agony; at others, it floats in the air before fluttering into a plush embrace, lingering in space.” – Pitchfork
“The Dominican-Mexican artist sounds more confident than ever, giving us a musical space we can really get lost in” – Remezcla
May 2022 – Mexican/ Dominican bilingual songstress, Ambar Lucid, releases new single “girl ur so pretty” today via 300 / Warner Music. The song was produced by Marvy Ayy and is an introduction to this upcoming era of growth, confidence, and authentic self-expression reflecting Ambar’s new chapter in life as Estrella, a Tarot card character she is embodying throughout this journey.
“Inspired by the color pink, sparkles, and characters like Rue and Jules from Euphoria, GUSP is the first introduction to Estrella – the bold and confident woman I am becoming, fully embracing and owning my fluidity, identity, and self-confidence. Estrella is a voice and a space for others, like me, who grew up in similar communities that challenged self-acceptance and the ability to be your authentic self,” explains Ambar.
The dreamy pop tune showcases Ambar‘s artistic versatility and sonic range and comes paired with a movie-like music video directed by Clyde Munroe. Filmed in Los Angeles, the video opens with Ambar and her crush headed out to a party and discovering that a certain magic exists between the pair. Watch the video below Ambar Lucid has spent the last few months finishing up her next album and preparing for her first headlining tour. The Estrella Tour will have 20-stops around the U.S. beginning in San Francisco and ending at the Milwaukee Summerfest Music Festival. Ambar was recently welcomed with ovation and applause from a packed crowd at her Vive Latino festival performance in Mexico City, which is very telling about what we can expect for her forthcoming tour.
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ABOUT AMBAR LUCID
Perhaps unsurprisingly, Ambar knew at a young age that she wanted to make music professionally someday, however, her upbringing made it seem like a “very unrealistic thing to want to be an artist.” Undeterred, she convinced herself that music was her destiny. Around the same time, she began uploading song covers to YouTube, but it wasn’t until she went through her first real breakup at the age of 15 that she realized she had her own unique stories to share. Ambar strummed the pain away on her guitar and recorded the song in a voice memo. In that moment, she officially became a singer-songwriter in her own right. Not long after, she began uploading her original songs to SoundCloud—folk-tinged, bilingual indie pop and R&B tracks tackling the hopelessness and sadness that teens often face in today’s complex world. Songs such as “A letter to my younger self” and “Mar de Llanto” allowed Ambar to navigate her struggle with depression and the feeling that even her loved ones thought she was “crazy” for following her dreams. In her later teens, Ambar’s sonic palette began to expand past the shiny world of pop she’d been so obsessed with as a kid. Soon, she discovered psychedelic rock, a genre that “changed the game” for her.” Coupled with what Ambar refers to as a “conscious spiritual journey,” this psychedelic discovery sparked a new evolution in Ambar’s sound and aesthetic, creating a whole new world for the dynamic artist: a rainbow-hued cosmic realm of flowers, mushrooms, faeries, and butterflies, all enveloped in a soundscape of soulful vocals, trippy psych-rock, and lush electronics [as heard on her transcendent Garden of Lucid album, released in 2020]. With more new music on the way, including an EP due out later this summer, Ambar is on a mission to touch as many souls as she can through her inimitable sonic storytelling.